I’ve never heard of Big Rock Communications – who are you?
Big Rock Communications is a New Zealsnd registered company specialising in digital marketing communications. We are powered by an experienced team of locally based copywriters and marketers who manage email marketing and social media campaigns & initiatives for many businesses from all parts of the country, so you are in very capable, experienced and professional hands.
Who designs my newsletters, sales Boosters and social media sites, and who does the actual newsletter sends and social media posting?
We do everything in house; design, write, send the emails and manage client social media sites. Everything we do is according to industry best practices.
Who writes all the content
We do! We engage locally based copywriters to produce New Zealand relevant content to meet our business client’s needs. Content is categorised under business categories, e.g. construction, retail, professional services and others.
Will my emails be compliant with New Zealand’s strict anti-spam laws?
Yes – Big Rock is fully compliant with all Government legislation. We take this very seriously. See our Anti Spam Policy.
I don’t want my valuable database to fall in the wrong hands. Is it safe with you?
Can I change or cancel my subscription at any time?
After the initial 12-month term, yes, you may change or cancel your subscription at any time by giving us 30-days’ notice. There are no penalty fees for cancellation after the first 12 months.
How does your email newsletter service work?
Each month we will send you a preview of your next newsletter containing a pre-scripted introduction, recommended articles most relevant for your industry and customer base, and alternative articles you may prefer. If you wish to change your introduction or the selected articles, or add your own content, simply click on the ‘Change’ icon within the email and fill in an easy Change-form telling us your changes. If you are happy with the preview newsletter, do nothing and we shall forward it directly to your customers on your behalf.
I don’t have time to write an introduction or find articles for my newsletter – is this a problem?
No problem at all – that is our job, we do everything! Each month we collate industry-relevant articles and write an introduction for you. It’s up to you if you want to change this. It is very easy and can take less than a couple of minutes each month. If you would like a bespoke article specifically about your business, let us know and we can call you each month.
How much does it cost?
Subscriptions start as low as $199 + GST per month. See our Packages page for full details.
How will you know what kind of articles to put in my newsletter?
Before we create your first newsletter, we work with you to determine what newsletter category you fall into, eg, construction, health & fitness, professional, retail, etc. We will give you several articles from our library bank that fits that category to make sure you are happy. If you have a specific type of article in mind, let us know and we’ll make sure your newsletters contain the right type of content.
Will my emails go to the spam or junk mail folder?
Generally speaking no but occasionally a small percentage, say 5-10%, get caught due to the customers email settings. Your emails and subject lines are regularly tested to ensure they have the greatest chance of landing in your customers’ inboxes each month.
I’ve already got a newsletter template – can you use it?
If you have a template, don’t hesitate to send it through. We will decide from there whether we can use it for your monthly newsletters. If we can not use your template entirely, we’ll match your brand and format as much as possible.
What happens if I go on holiday – will you continue to send my emails to my customers and contacts?
Yes. We can do definitely do that! We will make sure your service continues without a hitch so even when you’re away, your business will still be top of mind with your customers.
I don’t have a customer database handy, can I get one from the phone book or purchase one online?
No, you cannot collect or purchase a database from the internet. Anti-spam laws are very clear on what you can and cannot do regarding bulk emailing. As a minimum, you will require inferred consent from your contacts – see our Anti Spam Policy for more information. We can help you to collate your customer list.
What if one of my contacts doesn’t want to receive emails from me anymore?
All our email newsletters have an unsubscribe link so your contacts are free to unsubscribe at any time, or you can do this yourself using our Subscriber login portal if you prefer. Once they are unsubscribed they will not receive any further emails.
What social media platforms do you post to?
Facebook, LinkedIn, Google+ and Twitter.
What if I do not have any social media sites, but want them?
It’s Simple – we will create them for you. See our Packages page for more details.
And what if I already have established sites?
No problem – we will post to those for you.