Have you ever sat at a conference or presentation and been bored out of your brains?
The speaker onstage could be talking about how to unlock the secrets of the universe for all you know. But all you can hear is blah… blah… blah.
Why?
Because they are boring! They are not engaging their audience.
And if they aren’t engaging their audience, the message isn’t getting through and they are just wasting everyone’s time.
How can you make sure that you are engaging with your audience? By following Eugene Moreau’s expert advice. He is known as the Presentation Master after all!
Why Connecting With Your Audience Is Vital When Speaking
Unless you are connecting with your audience, you are not providing a good representation of yourself or your company.
You are skilled and knowledgeable in your field, but your audience won’t know that unless you show them. You can do that through the way you stand in front of them, your delivery, the way you speak, and your presence on the stage.
This is what Eugene teaches his clients to do. He advises that connecting with your audience provides three definite benefits:
1: Increased Reputation – People will know you are a good communicator. They will ask you to come and speak at their events because they know you are good.
2: Memorability – People will not forget you if you give a presentation that they can resonate with. Eugene once had a man come up to him a cafe and say they remembered him from a speech he made in 1992. This happened in 2004! Making someone remember you 12 years later from just one speech is an impressive feat.
3: Better Winning Ratio – Being engaging increases your chances of conversion. This is done by increasing your persuasion. You have the opportunity to persuade people to come your way. All of that adds up to one key word – mastery.
“Connection is vital. If you don’t connect with your audience then you are just a voice.” – Eugene Moreau.
How To Make An Impact On The Stage
You might be a good speaker – you can write a good speech and deliver it well. However, to make a true impact, you need to take the incredible journey from good to mastery. To speak the language of persuasion and use discipline of structure to do that.
But the real secret sauce is how to stand in front of an audience. The use of movement to create a healthy tension with the audience. Like how to use your hands, what to do with your eyes and the structure of your argument. That is what Eugene specialises in – teaching people to stand and use movement effectively, but to use structure to do it.
Eugene is no stranger to making an impact. Once, he was speaking at a conference in Indonesia where the environment really put him at a disadvantage. Picture this… a stage 30-40ft away from an audience of 350 dentists. To say Eugene had his work cut out for him was an understatement.
So, what did he do?
He jumped down off that stage, gave a killer presentation and wowed all 350 of those dentists into giving him a standing ovation. The organisers were so impressed that they begged Eugene to come back and give a closing address at the end of the conference. The best part? That closing address was not even tabled in the agenda before they saw him!
Eugene spoke so well that the conference organisers created an extra speaking slot for him on the spot.
Do You Want To Speak Like Eugene?
Eugene is a presentation master and wants to help you become one too. The first step is to download his free e-book “Presentation Brand, you can grab it by clicking here.
Then, take a look at his “Good To Master” 12 Week Coaching programme. An intensive 1-1 programme conducted either by video or face to face. This will help any speaker go from good to mastery. It has ultimately been designed to grow your brand.
Or, if you want to pick Eugene’s brains, book a free consultation with him now. This can be completed face to face in Auckland or Hamilton, or via video call for all other locations.
Boosting Your Presentations
Once you are armed with Eugene’s mastery skills, you will be ready to take them to the world! But how do you get your name out there?
You need a solid marketing strategy of course.
One of the key components of that strategy should be email marketing.
Big Rock can help you supercharge your marketing presence with our email communication packages. Want to know more? Then hop on a quick call with Lara now to nail the direction of your marketing for the next 12 months. Book a convenient time now.