‘It is so hard to stay in touch with my clients’, ‘It is so expensive to bring on new customers’, ‘I feel like I am shouting to an empty room’.
I hear these kinds of comments all the time.
Client communication feels like such a drag right? It takes so much time to create content that your audience want to read, and then they never seem to see it! The social media platforms always seem to be making changes to their respective algorithms which affects who gets to see the content you post. It seems like less and less people see your content every day.
Then there is the constant drain on time, money and resources for attracting and obtaining new clients. So much advertising, cold calling, weeding through unsuitable leads, and for what? Very little in return.
There has got to be a better way.
Well, there is. You can save yourself so much stress by focusing on one simple method. Unlock the potential of your email list and you will have a steady stream of leads flowing into your inbox.
Here is why…
A Warm Responsive List Is An Asset
Want to make 2 months worth of sales in one weekend?
That is what we managed to do for one of our clients just by using her nurtured email list. All it took was one well timed sales email and the enquiries came flooding in.
That is why I recommend you focus your energies on building an email list instead of obtaining new clients. A warm responsive list is a huge asset to your business.
When people are used to hearing from you they look forward to receiving your emails. They get to know what your business does, like the content you provide, and trust that you are an expert in your field. These are all key components in them having the confidence to buy from your business.
You can also use your email list as a test audience for product launches and general feedback. They already like your business, so you can ask them for their honest opinion. Save a lot of time and money by gathering feedback and opinions before changing your offerings or introducing new ones that could potentially be unpopular.
You Control It
The old saying of ‘you wouldn’t build a house on rented land’ is so appropriate here. If you won’t build your home on land you don’t own, why would you do it with your business?
Don’t get me wrong, social media is a fantastic way to increase the awareness of your business and to reach your current and prospective customers. But it is a channel that is heavily controlled by the platform owners. When it comes to Facebook, less than 5% of your audience will get to see your content unless you use paid advertising.
It is dangerous to rely solely on social media. Things can change on a whim. They could all shut up shop tomorrow and you would have no way to contact any of your clients.
That is why your email list is so much more of an asset to your business than a social media page. You own your email list. You control who gets to see the content you email and when they get to see it. In fact, every email you send is guaranteed to hit the inbox of the intended recipient.
Repeat Business
Because we are surrounded by so many messages on a daily basis, it is easy to forget who you have done business with unless you get a regular reminder. Staying in touch with your email list gives each of your subscribers the chance to buy from you again and again.
How does it work?
If your clients have bought from you once, they already know the quality of your work. By popping into their inbox every month you will keep your business fresh in their minds. That means, when they have need of your services, you will be the first person they contact. They will also be able to refer your services to people they know.
To thank your list and to treat them like the VIPs they are, you can give them special privileges that you don’t offer to the general public. You can give them the chance to take up early releases, special offers, exclusive discounts, or any other sales offers. Again, another chance to encourage repeat business.
The best part about it?
Email is the cheapest and most effective form of marketing that you can utilise in your business. And it shows a great return!
Are you ready to build your list and take advantage of all these benefits?
Then I have designed a 10 day challenge that is perfect for you. For each day of the challenge you will learn a new and actionable tactic to build a quality email list of warm leads.
Sound good? Then sign up here for instant access to the 10 day challenge. ==> http://bit.ly/BuildGreatEmailList
Already have a list? Then fast track your email marketing success by booking a free 30 minutes strategy call with me now. ==> http://bit.ly/MeetWithLara