Staying in touch with your current and prospective clients is important.
If you don’t regularly keep in front of them then they may forget about your business. They won’t mean to, there is just a lot of noise out in the market that you are trying to compete against.
If you aren’t making any noise of your own, then you aren’t giving your audience a chance to buy from you. You are preventing them from knowing who you are and what you do.
But, sales offers should not be your only focus. Your main objective needs to be delivering value. And that is where the problem lies for many businesses…
What should I say? How can I deliver my message with the most impact? How can I make it happen?
Those are three questions we get asked all the time here at Big Rock. So, I am going to answer them for you!
What Should I Say?
A blank newsletter template looks pretty imposing. There is a lot of empty space that needs filling with content.
You are busy, you don’t have time to sit down and write out 4 articles every month!
But that is what a newsletter needs. People have become very weary to sales messages. They don’t want offers rammed down their throats every time they open their inbox. What they do want is something that is interesting to read, teaches them something, provides valuable information, or entertains them.
Each piece of content that you include in your newsletter should do these things. It should also be relative to your industry so that it subtly promotes your business, and is of interest to your target audience.
You are great at what you do. And what you do is where your focus should lie. It should not be distracted by trying to come up with interesting content. In fact, Big Rock have compiled a massive library of articles so that you don’t have to. We have value packed articles for every industry that you can tap into. Plus, we have a team of New Zealand based writers that can produce individualised content specifically for your business.
With our help, you don’t need to worry about what to say any more.
How Can I Deliver My Message With The Most Impact?
You want your newsletter to show a great return. After all, you are either investing time, funds (or both) into producing it each month.
So, how can you make sure it has an impact?
By having a content plan.
A content plan is quite literally as it sounds. It is a plan for the year that details out what content will be produced and when it will be delivered.
There are a whole lot of benefits to having a content plan. You won’t forget to highlight any important dates in your industry, you can produce a consistent message that builds on itself month by month, and you can encourage trust with your audience by consistently delivering great material. And we all know how important trust is in the buying decision.
How Can I Make It Happen?
There are a lot of important facets to consider when assembling a good content plan. That is why it is best to get the help of an expert in communications strategy. Like the team here at Big Rock.
We offer content plans as part of any of our communications packages or as a standalone item.
- 24 Touchpoint: 12x monthly newsletters, 12x monthly email sales campaigns all wrapped together with a content plan that will create an impact and show a good return from your list. Only $2995 + GST or $299 + GST per month.
- 24 Touchpoint + Bespoke: Take your content delivery to the next level with 12x monthly newsletters, 12x email sales campaigns AND 12x individualised articles written specifically for your business to deliver your message and drive engagement through a carefully constructed content plan. Only $4995 + GST or $499 + GST per month.
- Content Plan: Need the strategy and ideas to overcome your content blocks? Then sit down with Lara, the genius brain behind our marketing strategies and develop a plan for your best year yet. Only $249 + GST per session, or discounted to $120 + GST if you book any of our communications packages.
Imagine how great it would be to have your whole year planned out. No more thinking about content or scrambling for what you are going to say to your list any longer.
Even better than that, you could get the service for half price! Get in touch with Big Rock today and the first 10 content plans will be delivered for only $120 + GST! Contact us now so you don’t miss out!