Obtaining new customers can be hard work.
There is the constant cost of advertising, and the large time investment to get them in the door. After all, they have to trust your business to want to spend with you.
So, why not focus on attracting customers back to your business?
It is an easier, cheaper and more effective way to generate customers.
After all, they already know how great you are and that they can trust your products and services.
Charl Eksteen from Serenity Float discovered the secret to unlocking constant repeat business. And it was all because of Big Rock’s Email Marketing package.
Who Are Serenity Float?
Serenity Float is run by Charl Eksteen. They provide a uniquely tranquil experience to boost brain power, relieve pain and melt your stress away.
How do they do all of that?
By allowing you to float your way to relaxation in giant tanks of water infused with Epsom salt. “Our body temperature water is almost twice as dense as the dead sea due to a very high amount of Epsom salt (Magnesium Sulphate). You’ll feel neither hot or cold – in fact your brain eventually loses track of your external body and only focuses on what’s going on inside – PURE mindfulness.”
Floating allows you to be completely weightless and is for anyone above the age of 5 – that includes pregnant Mamas! “During your float, the outside world is gone, and amazing things happen. It turns out that when you’re not fighting gravity or constantly taking in information, your body has a lot of extra resources at its disposal. Your mind is free to mull things over without distraction, your brain waves slow down, and your body gets to rest, de-stress, and heal.”
The Serenity Float Story
The concept of floating is not a new one, but it is not that well known in New Zealand. So, Serenity Float needed to get the word out there and remind people of the benefits. Having only been operating for a year, they were still a relatively new business that needed to boost their brand awareness.
Before working with Big Rock, Charl wasn’t really doing anything in the way of newsletter marketing. He was sending out a few emails, but did not have a structured plan. When Big Rock took over his newsletter marketing, he noticed a difference straight away. They placed a huge emphasis on delivering value to his list.
Because people were receiving interesting newsletters they wanted to read, he started to get more engagement through the inbox. People were starting to reply to the emails that were going out. By delivering helpful tips, Big Rock was also able to let his list know more about what Serenity Float really offers.
Since working with Big Rock, Charl has definitely seen an increase in repeat business. More of his customers are returning multiple times for float sessions. Especially when Big Rock highlight special promotions Charl is running.
Marketing That Works
Marketing is a necessary investment for any business. After all, people cannot buy from you if they don’t know about you!
But it is vital that you select an effective method of marketing where you can see a real return on your investment. Charl has definitely seen a great return from working with Big Rock.
His message is guaranteed to reach each of the subscribers on his list. Because they have opted to receive his newsletter, they are interested in the services he offers and are ready to purchase when the time is right. All he needs to do (with Big Rock’s help of course) is to stay in touch with them on a regular basis, providing great information and then offer his list opportunities to buy from him every so often.
And they are buying!
Take Charl’s Advice…
If you are on the fence about using email marketing in your business, then Charl has some advice for you…
“Just go for it! Email marketing is another great way to keep in touch with your customers. And it really works to generate repeat business.”
So, if you would like to boost the number of customers returning to your business, then get in touch with us here at Big Rock Communications. We have a number of packages that can really help you connect with your past and present clients, and get them back through your doors!