Did you know that you can create one of the most powerful emails in your repertoire with just 9 words?
‘9 little words, surely that isn’t enough?’
If you choose the right words at the right time, then 9 is all you need. Let me tell you why…
What Is The 9 Word Email?
The 9-word email is a fantastic way to re-engage dead leads. As I have said many times before, most people are not ready to buy from you when they first come across your business. But they are still interested in what you have to say. So they join your email list and happily sit there.
If you don’t do anything to engage them then they will continue to sit there, reading your content, but probably not buying from you. The 9-word email is their opportunity to get in touch with you. The chance to reawaken your brand in their eyes.
You send this email to the people that have been on your list for 90 days or more. It is a short no risk email that asks them one simple question about their pain point.
One of three things can happen when you send it:
- You get no response – no harm done as it is no different to them sitting on your email list
- They respond and say no thank you – while it seems like a negative, this kind of response can still be positive. At least you know they aren’t interested now and you can remove them from your prospects list.
- They respond positively – yay! You have caught a live one, a lead that is ready to progress.
How To Create One
There is a simple formula to create the perfect 9-word email.
- You put their first name in the email subject line
- In the body of the email, you ask a simple question that addresses your reader directly about their pain point
That’s it!
The email should include the minimum amount of words to get your point across. Don’t feel the need to add extra fluff. Be simple and direct. It is also designed to re-engage your readers, not to make an immediate sale. You are beginning a conversation with them. People will be hesitant to respond if they think you are trying to sell to them.
The Secret Sauce Of The 9 Word Email…
The secret to the 9-word email is so simple you will wonder why you haven’t thought of it before. You need to make it sound like you casually ran into your reader and wanted to ask them a conversational question. You want it to be short and personal. Make it seem like they are the only person being asked this question, despite the fact that it goes to your entire list.
Your reader won’t realise that they are part of a large group of email subscribers. They don’t have a relationship with anyone else on your list, only with you. They read the email in their inbox exactly as it sounds. If it seems like it is a question just for them, they will be far more likely to respond. Suddenly, you have re-engaged a prospective client.
The simplicity of the 9 words is all that it needs. It can be tempting to add a follow-up line after your question. But don’t! You are trying to build a conversation with your readers, if it just seems like a sales pitch then the magic is lost.
The 9-word email is a fantastic tool to have in your email arsenal. It can re-engage old leads and give your sales a quick boost. They key is to use it sparingly. It should be part of a wider email strategy that includes consistent contact.
Don’t have an email strategy? Well, there is no time like the present. I can help you create the ultimate email strategy that will see a steady flow of leads into your inbox. You can Download my 15 Point Roadmap To A Steady Stream Of Leads here. It gives you the exact steps to building a profitable email list so you never have to wonder what you should be doing next.