480 thousand businesses are not tapping into their database of existing and past clients for new business while investing their resources in chasing new business from new clients. Lara McCormick of Big Rock Communications gets frustrated with businesses not realising the potential of existing and past customers and prospects in the generation of leads and revenue.
After 20 years in marketing roles working in the finance and property development industries, Lara started Newsletter Ready in 2016 (became Big Rock in 2018) to help SMEs to generate new leads and business from their existing customer and prospect database with affordable digital marketing campaigns. She is passionate about helping SMEs reconnecting with customers to keep them at top of mind. It is a bit of a challenge to educate business owners about the need and benefits of maintaining contacts with their customer base.
However it has made her better at educating the market in generating and following up on leads.
Typically her clients do not have a marketing person in their team. Lara provides the marketing support that is needed in their businesses. Big Rock is famous for their “Done for you” service. A full-service, cost effective customer marketing service. They do everything for you.
They write their own content, build their own products, branded specifically for you and they then get your approval before starting the campaign. They are reliable. Whatever industry you’re in Big Rock will listen, understand and generate highly relevant digital campaign that meets the need of your business. You just provide the database and your objectives or they can develop a relevant one for you.
As a start up business, Lara has a production team of two based in Parnell as well as contract writers from around NZ for service delivery and have access to additional contractors when the need arises. Lara is excited about launching two biannual magazines (Lifestyle and Business) that can be customised with the customer’s business name and contact details. I was most impressed with the publication and the methodology she uses to generate leads.
Not sure about what you should do with your marketing? Lara offers a free 30 minute consultation via Zoom video conferencing.
She is looking to grow the business through out New Zealand through franchising and the appointment of agents.
If you’re thinking about how to be at the top of mind of customers and prospects give Big Rock a call on 0800 55 55 77 for a no obligation chat.
or email [email protected]. You will not be disappointed.
I run free business features to promote businesses on my Facebook page and other social media.
If you would like your business to be featured, please get in touch with Keath Seto, Business Advisor & Local Director – M: 022 193 6922, W: keath-seto.co.nz, E: [email protected], f:@TheMountEdenBusinessNetwork