Some businesses seem to have it all together.
The sales continue to roll in, they have great brand awareness, and their clients are raving about them.
How do they do it?
Do they have some kind of magic formula?
In fact, they do have a magic formula and you could snag it too. The best thing about it is that this formula doesn’t have a long list of complicated ingredients that you can neither spell nor pronounce. It includes just two components…
Newsletters and Sales Campaigns.
When done right, they combine together to create a magic formula that keeps you top of mind with your database and creates engagement with your subscribers. Both components are vital to generating business success – they will not be as effective unless used in tandem.
Let’s look at this formula in a bit more detail.
Component One: The Newsletter
The first ingredient is the ‘value add’ newsletter. This can’t be any old thing chucked in an email and sent to your list willy nilly. It needs to be carefully curated content that is full of useful information and sent on a regular basis.
What does the newsletter do?
- In a world of constant messages, you can cut through the fluff to keep your business at the front of your reader’s mind by popping into their inbox every month
- By providing lots of great tips and information you are proving that you really are an expert in your field
- Offering consistent value to your list will help to build a relationship of trust which is a vital factor in the purchasing process
- You get to showcase the benefits of using your products or services and the problems you solve – making your business the obvious choice when your list are ready to buy
Component Two: The Sales Campaign
The second equally important ingredient is the sales campaign. Your newsletter’s function is to educate and build a relationship. But the function of the sales campaign is to engage your readers. It is a well timed email that is designed generate a response from interested parties.
What does the sales campaign do?
- By asking a question, or giving an offer, you are starting a conversation with your readers. You don’t necessarily need to make a sale immediately, but you are opening the communication lines to start talking
- It gives readers who are ready the opportunity to buy
- Traditionally quiet months can turn into booming months when you send a well timed sales campaign
- You can personalise your message to make it seem as though you are speaking directly to your reader for a true connection
How Do The Two Components Work Together?
As I mentioned above, one can work without the other, but they are far more effective when they are combined into a cohesive strategy.
Your newsletter lays the groundwork. It builds the relationship with your list, it generates trust with your readers, it educates your database on what your business does and how you can help them solve their biggest problem.
Once you have formed a solid relationship with your list by consistently sending your newsletter, you are ready to take the next step. You are ready to unleash the power of the sales campaign. This is when you can capitalise on the hard work that you have put in with your monthly newsletter.
Your sales campaign creates an opportunity to buy from your business. People who are interested in what you have to offer can respond and find out more. Those who aren’t interested right now can simply disregard the sales email and continue to receive your newsletter until they are ready to buy.
This two pronged approach keeps your business at the front of your list’s mind, then offers them the chance to take the relationship further by committing to work with you.
This really is the magic formula for generating leads and sales.
Does the thought of the sales campaign email get you excited? A whole inbox full of leads with just one message! One of my Big Rock clients received 36 leads in a 24 hour period with one of these sales campaigns.
And I would love to show you how they work. You can try one of these golden sales emails in your business for FREE and with no obligation. If you are ready to try out the formula, then simply click here to get started!