Does your business get lost in the market?
Do people not really understand what your company does until you explain it to them?
It can be so hard to make your company stand out in a crowded marketplace, or to have your product packaging stand out on a shelf. There are so many similar businesses clamouring for the attention of your prospective clients. Unless you can set yourself apart with a unique point of difference and nail your messaging, then you don’t have much hope.
But, did you know that you can fix both of these problems with one simple solution?
That solution is… great branding.
And here at Vertia, we can help you achieve that.
Branding is not simply your logo. It is everything that you put out there in the market – right from your website to your business cards. It is your digital presence and your branded printed material. It is the packaging wrapped around your product.
Every interaction with your brand should be consistent and visually appealing.
But you can’t simply focus all your energy in one place. To be effective, you need to have a multi-level approach to your marketing.
That means connecting with people in the places that matter.
You might not think that we would advocate for digital marketing at a printing business. But, the most powerful marketing technique is to connect in multiple places.
Catch people’s attention with eye-catching packaging. Lay the foundation of a relationship through the inbox. Then, take that relationship to the next level when you meet in person.
And what better way to make an impact than providing prospects with high quality, beautifully designed printed material?
Cleverly crafted brochures, well-designed packaging, and unique business cards are tangible items that people can hold in their hands. They allow people to connect with your brand on a physical level.
But you don’t simply want to deal with a faceless printing company that accepts your files and mass produces them… crookedly on cheap paper.
You need a printing company who cares. One with great service, friendly staff and bespoke offerings that deliver what you really require. You need Vertia.
So, if you are ready to make your business stand out, then contact Vertia for all your printing and packaging needs on [email protected] or 04 570 0355.
Even better than standing out is having a plan to deal with the attention your business will receive. Unless you can convert that attention to sales, it isn’t worth it! In order to do that, you need an effective marketing strategy that combines these multiple connection points and takes those leads from prospects to paying customers.
Marketing strategist expert Lara McCormick from Big Rock Communications can help you to do just that. Book a free 15-min call with her today and take your first step towards a consistent stream of repeat business and referrals.