In order to achieve the same success that market leaders enjoy, you need to tie a few aspects of your marketing together in a well-functioning system. Market leaders work smarter, not harder, and that is what I am going to show you how to do.
After all, who doesn’t enjoy more leads, more sales with less time commitment needed?
You might be surprised to learn that the solution to this effortless system is a combination of three things that I have recently talked about. This marketing system involves getting your perfect message to your market with the right method.
The important thing to recognise is that you require all three of these things to create the fourth aspect – the effortless marketing system. The system will not work with only one, or even two of the factors. You need all four points to truly succeed.
Your Marketing Is Like A Table
Yes, you did hear me right. Your marketing is like a table. It is the best way that I can explain how this well balanced system works…
You can’t use a table properly if it only has one leg. It would wobble around too much and ultimately collapse. Like your marketing system would if you only had one of the aspects in play.
Two legs makes it possible to use, but it takes far too much balance and coordination to sustain it long term. You have to prop it up, or constantly stop it from falling over. Before long, it would lose balance and topple over. Just as your marketing system would if it was only reliant on two aspects of the system.
Three legs makes it slightly sturdier, it is certainly better than only having one or two legs. But you still need to focus heavily on keeping everything balanced, you have to take extreme care when using it as if you try to use the weak area, everything falls down. The same thing would happen in your marketing strategy if you don’t have all three aspects of your system working in sync.
But with all four legs in play, your table is rock solid and you can use it without worry. You don’t have to focus any of your time keeping it balanced. Just like the table, your marketing system can operate from a solid base with all four legs, and you don’t have to think about it. You can focus your time on other areas, working smarter and not harder.
Your table needs all four legs for stability, just like your marketing plan.
Recap On The Legs
Let’s quickly recap on the 4 legs that hold up your marketing table.
1: The Perfect Message
This is crafting the right words to speak to your ideal client and to explain to them what your business stands for. It also highlights the benefits of your service and the problems you solve for your client.
2: Your Market
These are all of the people in your database who will be receiving that perfect messaging and who will be buying from you again and again, singing your praises in testimonials, and referring their friends to you.
3: The Channel
Your email marketing – the best channel to connect with your market on and to share that perfectly crafted message. It is the best channel because you control the content that you send, when you send it, and who you send it to.
4: Your Overall System
This is perhaps the most important leg of your marketing strategy. This is where you pull the other three components together to form a cohesive plan that regularly keeps you in touch with your email list.
How Can You Make It All Happen?
Once you have your system up and running you can sit back, relax, and enjoy the benefits of your repeat business and your referrals. But you have to get it set up correctly to begin with.
The key to this system is consistent communication that your audience find valuable. The end result is, a monetised list with the ability to generate repeat business and referral sales.
Now you could dedicate the hours and hours of time to get it up and running, then attempt to maintain it. But is that really the best use of your time? Imagine if you had an effortless marketing system that brought in a consistent stream of revenue without you having to touch it.
Sounds too good to be true doesn’t it?
But it’s not. The strategy I have described is the exact system that Big Rock uses every month in our Communication plans. Using this system, you can monetise your list, and we can use well timed sales campaigns throughout the year to turn those traditionally quiet months into booming months.
If you would like to implement this marketing system in your business then book in a FREE 30 minute strategy call with me to see if the strategy is a good fit for your business.
Regardless of the outcome, you will walk away from our call with a concrete strategy of how to take your business forward in the coming months.
Book a suitable time here: https://calendly.com/bigrockcomms/30min
Who Am I?
I am Lara McCormick from Big Rock Communications New Zealand and I am a Marketing Professional. I have spent my whole career perfecting the art of generating sales simply by using effective client communication.
BIG ROCK COMMUNICATIONS