In some ways, mistakes are a good thing. After all, you do learn the most from a mistake.
However, mistakes can be costly and almost certainly take you a lot of time and energy to fix. You don’t have time for that. You are busy, you are trying to build a successful business.
Which is why I am going to prevent you from making 5 of the biggest marketing mistakes in your business – They are:
Mistake 1: Not Having A Plan
If you don’t have a marketing plan, then your marketing will not have a direction. Without a direction, your efforts to gain exposure and sales for your business will have little impact. In fact, they will be unorganised, all over the place, and ineffective. But with a plan, you can align your marketing efforts to your overall business goals.
Your solution?
Stop buying print ads, boosting posts and sending random emails in a vain effort to market your business. Instead, sit down and think about what you are trying to achieve, then assemble a plan around that goal. If you aren’t sure where to start with your plan, then book a free call with me and we will nail it together.
Mistake 2: Not Understanding The Worth Of Your Clients
Did you know that it costs 5 times more to bring on a new client than it does to retain an existing one? Plus, existing clients are more likely to spend more and select your higher priced offerings.
That is why you want to retain existing clients as opposed to constantly hunting for new ones. What will really put this into perspective is knowing the numbers involved.
Calculate the lifetime value of a client to your business. If they renewed with you every year, how much would their custom be worth to your business? Then, compare that to the cost of acquiring a new customer. You will really be able to see where you should be dedicating your time and energy (hint: it is nurturing your current clients).
Mistake 3: No Retention Strategy
You know that you need to retain your current clients, but do you have a strategy in place to do that? If not, you need one now. It will help you to find new ways to get more business from the same customers.
Have a plan for how you are regularly going to stay in touch with your clients to remind them of your business, how you can help them and the value you can deliver. The best way to do this is by sending a monthly newsletter.
Once they are used to hearing from you and looking forward to your emails, you can pitch sales, offer opportunities for repeat business, and even upselling opportunities. They will also be doing your marketing for you by telling their friends and family about your business. A simple email asking for referrals will see the leads flow in!
Mistake 4: Lack Of Consistency
Consistency is a key factor in many parts of your business, but it is especially important when it comes to communications.
If your communication is not consistent then there is every chance that your clients will forget about your business. Then, some other organisation that IS sending regular communications might just steal your client from under your nose!
Communication takes a lot of time and effort to produce. Plus you have to remember to do it on a regular basis. A great cost effective solution is to outsource the entire process. Let the experts (like Big Rock Comms) handle it for you so that you can focus on more important aspects of your business.
Mistake 5: Not Measuring Your Results
If you aren’t measuring the results of your marketing then how do you know which method is the most effective at generating sales and showing a good return on your investment?
You need to know what the breakeven point is for each specific communication touch point campaign. Then, work out how many repeat customers you need for the service to be Done For You. In most circumstances, you will only need 1 customer to break even, then everything else is straight profit!
Every engine needs fuel. For your business, your website is your engine. To fuel it, you need website traffic. That traffic does not come for free. You need to invest your money in the right place to guarantee fuel for your website.
Big Rock Communications is that place. We are experts in communication and customer retention. Our methods deliver a steady stream of repeat business and referral sales to any business using the proven medium of email.
Are you ready to avoid these 5 biggest mistakes in your business?
Then book a FREE no obligation 30-min chat with me now. You will walk away from
the call with the roadmap to take your marketing forward for the next 12 months.
What are you waiting for? Book now