Writing blogs or articles can be a great way to gain exposure for your business, but they also prove that you truly are an expert in your field. But how do you write one and use it effectively?
Well, there are a few key ingredients that you need to include to make the article valuable and worth reading. Once you have your piece written, you need to work out where you are going to use it for maximum exposure. Then you need to follow it up with another article, and then another – consistency is key to staying front of mind with your clients.
So let’s look at how you can create a valuable and effective blog or article.
What Are The Key Ingredients Of A Good Blog Post?
There are several elements that you need to include to make your blog a good one. They are…
Where Should You Put Your Blog?
Now that you have this wonderfully crafted goldmine of information, don’t let it go to waste. You want to use it in as many places as you can, to reach as many prospective clients as possible. The main idea of a blog post is to gain exposure for your business, so don’t scrimp on the shares.
Share it in these places:
- On your website
- Link it on your social media sites
- Include it in your regular newsletter
- Add it to your marketing collateral
- Use it in your sales or pitching documents
- Print out an attractive hard copy and hand it out at networking events
- Get creative and see where else you could make it available
Consistency Is Key
On average, someone will need to see your brand 5 to 7 times before they are likely to remember it. So one blog post is a great start, but it is only the beginning of the journey. You need to produce consistent content to be remembered by cold leads.
We recommend that you have a consistent content marketing plan in place. Having a plan makes it easier to know what you are going to post, and when you are going to post it. You can devise a targeted marketing approach with a series of articles that build on each other. Together they form a comprehensive package of client problems you can solve and show how you can best serve your clients.
If you love the sound of this marketing technique but aren’t sure when you would find the time to write one blog, let alone 5 to 7, then let us do the hard work for you. At Big Rock Communications, we will work with you to devise a fantastic content plan that will showcase your business. Then our talented writers will create the content on your behalf. Each bespoke article is written specifically for your business and is not available to anyone else.
You will barely have to lift a finger to have consistent, high quality content that generates exposure and business leads.
Get in touch for more information on the bespoke content package
0800 55 55 77