Newsletter Ready has changed. We’ve evolved into Big Rock Communications, which better reflects the broad range of digital content marketing solutions we now offer that go beyond just email newsletter solutions.
Strategic retention communications, in the form of added-value content, is key to your business’s success in today’s highly competitive marketplace. And that’s where the knowledge, expertise and innovative solutions Big Rock Communications has to offer will really pay dividends in helping you develop a loyal customer base.
What solutions does Big Rock Communications offer?
In addition to our core offering of relevant, topical and engaging email newsletters, access to a comprehensive content library and social media postings, we now also offer the following great solutions:
- A 32-page branded business or lifestyle magazine. A branded magazine will speak volumes for your business. It sets clear expectations around the quality and authority of your brand and quite simply will increase customer retention and sales.
- Surveys are an important way to connect with customers and collect feedback. They clearly demonstrate that customers matter and that you value their input. Our customer survey solution will help you gain valuable insights into customers’ satisfaction with your product or services and enable you to measure their loyalty over time.
- Our expertly crafted sales solutions campaigns can drive increased sales in your business by presenting customers with compelling offers and promotions. Our direct call-to-action is clear and easily understood, making it a powerful sales generator.
Digital marketing: can you afford not to?
Well, the short answer is that failing to nurture and sustain relationships with your existing customers is going to cost you in the long run. If you don’t stay connected, customers will simply defect to one of your competitors. And it’s much more cost-effective to make sure you hang onto your current customers than it is to be constantly seeking new ones.
And so when it comes to repeat sales and referrals, there’s a simple equation you can use to determine the value to your business:
Step 1: Identify the number of customers in your business.
Step 2: Multiply by the average dollar sale value per customer.
Step 3: Multiple by the number of times the customer purchases from you during the year. This gives you a figure representing gross revenue.
Step 4: Choose one of the following factors and increase them by 5 or 10 percent:
- number of customers
- sale value per customer
- frequency of sales.
Step 5: Apply the new numbers which include the increase. What’s the new total gross revenue?
The difference between the two amounts is profit. Completing this exercise proves that the purchase of a 12-month Big Rock Communications programme is self-funded through the extra revenue your business gains by making the change.
Take action now!
Don’t procrastinate any longer. The time to act really is now or you may find yourself falling behind the competition. Even if you haven’t undertaken any digital marketing before, it’s never too late to start.
Get in touch with Lara McCormick to book a retention marketing strategy review on 027 444 2886 or [email protected] and see what a difference we can make to your bottom line and customer retention.