You might have heard that there two types of people in this world, those that like to do things themselves and those that like to have things done for them. This is a really sweeping statement as not all DIY tasks are created equal. Just because you cook your own meals at home every night, doesn’t mean that you can design your own website, or replace tiles on your roof.
Instead of deciding if you are one of two types of people, learn to play to your strengths.
Are you an expert?
If you set your mind to it, you can probably learn most things. But how much time is it going to take you to learn the intricacies of replacing the motor in your car if you are not a mechanic? Are you really going to be able to trust the quality of your work if you learnt to change that motor by watching a clip in YouTube. Not to mention the number of hours you must have wasted learning how to do it.
In reality, you are more likely to leave that job to a professional mechanic. They have the expertise, the skills and the time to do the job right, first time. The same can be said for your business tasks.
If the thought of tax returns, GST and PAYE scares you, then you hire an accountant to take care of them. Your accountant works with numbers and tax codes all day, every day. They know the most efficient way to complete a tax return correctly. That means they can do a better job than you, in less time. Yes there is a fee involved, but for the sake of your sanity, it is worth it.
Do you value your time?
Why should your email communications or social media be any different to your tax return? If mass communication isn’t your strength, then outsource it to an expert.
Let me tell you Claire’s story. Claire and her husband work as Insurance Advisors. One of Claire’s tasks was to create their monthly newsletter. It was a task that she hated. Every month she would spend two full days fiddling with templates, trying to come up with content, sourcing images, and googling how to do this, that and the next thing in Mailchimp. The worst part was, even after those two days, she still wasn’t happy with the end result.
Claire decided it was time to play to her strengths. By outsourcing her newsletter to Big Rock Communications, she only has to spend 15 minutes each month to proof it. She has gained two whole days to write more business, and service her clients better.
What are you paying for?
A subscription with Big Rock Communications covers four main areas:
Design: A professionally designed newsletter for email communication with a template personalised and branded for your business.
Content: Fresh content every month, that you don’t have to write!
Send: Work with us to finalise your email communication, and we will take care of the rest.
Accountability: Know that it is done. You don’t have to drop everything the day before your email is due to go out, and be up until the wee hours of the morning creating it. We are accountable so you don’t have to be.
A free system like Mailchimp can’t give you all of those benefits! Play to your strengths. Gain time to grow your business by handing the responsibility of your email communications onto us at Big Rock Communications.
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