Have you noticed that success seems to come easy for some people? Their business is booming, the sales are flooding in, and they still have time in their day to meet with clients, speak at events and go for coffee!
They are not simply lucky. They are in fact market leaders for a reason. They seem to have everything worked out. You might not realise it, but there is not much difference between your business and their business.
The key thing is that they have cracked the code to business success. Do you want to crack it too? Then read on…
The 4 Success Factors For Cracking The Code
1: Message
In order to reach your clients in the right way (in the same way that the market leaders reach their clients), you need to craft a message that speaks to them. If they can resonate with your messaging, then they will respond and engage.
To craft the perfect message you need to…
- Know who your ideal client is
- Always write like you are speaking to them
- Use their words and not yours
- Think about their biggest pain and how your products or services can be the solution
- Focus on the benefits of your products or services, not the features
- Cut through the noise by having a Unique Value Proposition
2: Market
It doesn’t matter how perfect your speech is, or how loud you shout it if the room is empty. You need to have a market to deliver your expertly crafted message too. That market should not be a random collection of people, rather it should be people that you can serve well through your business. Those that are interested in what you do, need your offerings and have the means to pay for them.
Your market should be your quality email database, your past and present customers, your connections, and your prospects. Basically, it should be anyone that you could see yourself working with.
3: Channel
Now that you have your market, you need the best channel to communicate your perfectly crafted message through. There are so many reasons that you should choose email as your ideal channel, in fact I actually wrote a while blog on it, read it here https://newsletterready.co.nz/big-rock-blog/how-you-can-best-use-marketing-channels-in-your-business/
The short version is that email is a guaranteed way of contacting each and every one of your subscribers with your own unsanctioned messaging. Your list is also a collection of your ideal clients who are used to receiving high quality content from you and trust you enough to buy your offerings.
4: System
This factor brings the first three elements together so that they harmonise into the perfect mix of marketing.
The right system ensures that your market receives your perfectly crafted message via the most effective channel on a regular monthly basis. This consistent communication is where you let your list know who you are, let them like what you stand for, and trust that you are an expert in your field.
The end result is, a monetised list with the ability to generate repeat business and referral sales.
Align Your Success Factors
When you have all four of these success factors in alignment, you can unlock the code and literally have some amazing results just like my clients have experienced…
- The travel agent who wrote two months’ worth of business in one weekend from one engagement email
- The water filtration agent who got a 60% reply rate, which has meant that he’s gone from no appointments to fully booked. He’s gone on to sell tens of thousands of dollars of filtration systems.
- The marketing agency that had built their business (and email list) through networking, consistently created a 50% open rate and then further yielded a 30% response rate from their email marketing activities
Do you want to align your success factors too?
Then get in touch with me for a free 30 minute marketing strategy call. In just half an hour we can gear your business up to deliver the perfect message to your market via email.