Are you struggling to reach your target audience in a meaningful way?
Attention spans are getting shorter and shorter. People want information almost instantly and if you can’t deliver that, they move on to the next thing. This is especially true when it comes to social media.
So, how on earth can you grab the right people’s attention?
One little word… video.
Video is the fastest growing marketing medium in the world. If it is not currently in your marketing strategy, then it should be.
Here’s why…
It Grows Revenue
Did you know that businesses who use video as part of their marketing strategy grow their revenue 49% faster than those that don’t?
This is a fascinating statistic. It comes down to the fact that people want to do business with other people. They like the personal touch they get from working with humans. Clients want to steer clear of big, faceless corporations. To those conglomerates, they are just another number.
But with a small business, they are valued and treated with the respect they deserve. Using video in your marketing allows prospects to see the real you. They get to see your personality and find out about your values, even if they have not yet had the chance to meet you in person.
This greater understanding is powerful for lead conversion.
We all know that trust is a huge factor in producing conversions. Video builds an instant level of trust as it legitimises who you are. That is why it helps with revenue growth so much!
It Is Compelling
Fact: 59% of people agree that if both text and video options are available on the same topic, they are more likely to choose video.
Video delivers a message quickly and easily. There is not too much thought involved, it just appears right there in front of them. So if you are not utilising the medium, you could be missing out on 59% of people seeing your content!
Those 59% enjoy the compelling nature of video. A picture tells a thousand words right? Well, video is like pictures on steroids. It tells tens of thousands of words in mere minutes. It sets the scene for your business story with both words and visuals. As a result, there is no mistaking the meaning of a video.
Because it is such a compelling medium, it will help you cut through the noise in the market and stand out from your competitors.
It Is Memorable
Fact: Viewers retain 95% of a message when they watch it in a video compared to the 10% they retain when reading it in text.
Put simply, video is memorable. Not only does it give people a story to follow, but it gives them the visuals to back it up. Put together, these aspects create a memorable moment that will be retained long term.
Being remembered is one of the key parts of business growth. And it is easy to be forgotten in this digital age of content overwhelm. It is really hard to do business with people if they can’t remember who you are or what you do!
Video can keep you front of mind. Then, when prospects have need for your products or services, your business will pop into their mind.
Video is a great medium, but to create the biggest impact it needs to be used effectively within a larger marketing strategy.
Want to get a plan mapped out for that very strategy in just 45 minutes? Then book a free strategy call with not one, but two digital marketing experts – Lara McCormick from Big Rock and Kevin Etherington from Facebox. Book a time that suits you here: https://calendly.com/bigrockcomms/45min