Once upon a time, print forms of advertising were pretty much the only avenues available to a business to market its products. It could be an advert in the local paper, an entry in Yellow Pages or a billboard poster. But if you find yourself feeling nostalgic for the good old days when you could let your fingers do the walking, then it’s time to think again. You see, traditional forms of advertising may still have a place, but the advantages of online channels mean that you can no longer afford to ignore the possibilities. In this article we look at three important ways digital marketing has the edge over traditional forms of advertising.

Easy Access To Consumers

With the level of smartphone ownership in New Zealand set to reach 90% next year, there’s no doubting the incredible reach of online avenues. Unlike traditional advertising, digital platforms mean that you can access consumers in a variety of situations – at work, on the go or relaxing at home.

What’s more, platforms such as Google AdWords and Facebook Ads allow you to tailor your campaign to focus on a specific demographic. Alternatively, you can target your advertising by honing in on key words and phrases. It’s a very powerful tool, not only because of its easy access to consumers, but also because of the degree of control you have over selecting an audience. The ability to maximise your return on investment is, therefore, pretty much guaranteed.

Ability To Measure And Track Performance

Digital marketing enables you to get more bang for your buck. Unlike traditional advertising, online platforms allow you to easily track the performance of your campaign whether it’s by spend, number of clicks and website visits, or conversions. And all the results are presented in a very visual and engaging graph format which makes it easy to understand and compare the results.

What’s more, you can tweak the campaign in response to the results. And so, if you find that advertising on Instagram, isn’t as lucrative as say Facebook, you can very quickly and easily divert your resources. And if a key word isn’t the hit that you were expecting, then it’s a simple process to change the parameters in AdWords.

This ability to measure and track progress is unmatched in traditional forms of advertising and so it’s much easier to ensure you get a good return on investment with online platforms.

Worldwide Reach

It’s certainly called the worldwide web for a reason! And the truth is compared to traditional advertising, the reach of online platforms is almost without bounds. We’ve all heard about tweets going viral and when it comes to the power of word of mouth and personal referrals, online platforms are unbeatable. Everyone has seen those videos on Facebook that somehow seem to capture the popular imagination and within a matter of hours have been shared many thousands or even millions of times. It’s incredible really. And with so many people surfing the web or checking into social media several times a day, digital marketing is quite simply impossible to avoid.

And so, if you want to find out more about how digital marketing could make a huge difference to your business, then get in touch with us here at Devitise. We know how to make the most of online advertising so that your business achieves more for less. Get in touch today and explore the possibilities.

Is it possible to run a transport business without owning any trucks? Yes, it certainly is as we have recently helped just such a business. Is it possible though to raise funding when you’re a transport company that doesn’t own any trucks? Well, the short answer is that it’s very difficult. In this article, we look at this unusual case and how Lock Finance was able to help when traditional banks and financiers were not interested.

The Problem

This transport company leases trucks and then carries out jobs on behalf of their clients. It will come as no surprise to learn that the business found it very difficult to raise funding when it had no fixed assets that a traditional bank or finance company could secure an overdraft against. This business model also made it hard for the company to create equity in the business.  And because this transport company leases trucks, they had large monthly lease commitments which they sometimes found hard to meet, especially if their debtors were late in paying.

The Solution

Having exhausted the traditional avenues of mainstream banks and finance companies, the company’s adviser suggested that they talk to us here at Lock Finance. And whilst the business didn’t have any fixed assets, what they did have was a very good debtors ledger. And so we were able to provide a Debtor Finance Facility which allowed then to secure weekly funding. As a result the company now has sufficient funding to ensure they meet their weekly wage bill and their monthly lease commitments. In fact, the facility is working really well and client is very happy as that particular headache has now been resolved.

Lock Finance: More Flexible Options

Here at Lock Finance we provide more flexible options than traditional avenues which may well suit businesses and companies that like this transport entity with no trucks, operate outside standard business models. And so if your business has none of the traditional bank security available such as property security or fixed assets, then remember that there are other options available. Just like this company has done, it is possible to arrange a very successful working capital facility based purely on receivables, which will see you achieving your business goals.

Get in touch with Lock Finance on freephone 0800 275 5625 or complete the online form if you would like to explore the possibilities and see just how we can help your business.

Rescuer:— two-fold aluminium folding stretcher
$120.00(inc.GST) to our valued customers – Regular Price $145.00 (inc.GST)
Free Delivery, Australia wide

The Rescuer “2 fold” aluminium stretcher is a compact, lightweight, high strength, emergency stretcher. Ideal for medical centres, first aid rooms, building sites, factories, and attendance at trauma accidents. The PVC-coated orange nylon cover is sealed and easy to wipe clean of body fluids and blood etc.

The stretcher folds crossways, and then in half lengthwise for neat and convenient storage. An ideal unit for sporting events. Lightweight and easy to carry in its shoulder bag

Weight 5kg

Rated 159 kg capacity – very strong – Incorporates flat section cross braces.

To take advantage of this special offer, You can call us on 1300 791 143 or email – [email protected]

Yes, the silly season is now in full swing and if getting organised for Christmas wasn’t enough to cope with, many of us will also soon be jetting off on our summer holidays. Here at Aeroparks, we not only provide safe and secure, off-site parking plus a luxury shuttle service to take you to the airport terminal, we also provide a range of additional value-added and time-saving services. Read on to find out more.

Convenient airport parking

If you’re lucky enough to be heading overseas or perhaps down to the South Island or elsewhere in New Zealand this summer, then you’ll need safe and secure airport parking. We’re situated just minutes from Auckland Airport and provide a superior and affordable service. Not only will your vehicle be safe and secure in our 24/7 monitored facility, we’ll also make sure that you arrive at the terminal in style in our free, luxury shuttles.

During the busy summer season we always encourage our customers to book in early. It’s super easy. All you need to do to secure a space for your vehicle is book up online or give us a ring on free phone 0800 237 672.

Time-saving extras

In the run up to Christmas and the holiday season, it can be hard to find the time to do all the tasks that you need to. Often jobs like getting the car serviced or giving your vehicle a good clean just fall off the list of priorities as life is so incredibly busy at this time of year.

Here at Aeroparks, we’ve got that covered for you. While you’re off enjoying yourself on holiday, why not let us take care of your car grooming needs. Our comprehensive car grooming service means that you’ll come back to a sparkly, clean car both inside and out. From as little as $59.95, the standard car valet service includes all the following great features:

• wash and dry of the exterior
• vacuuming of the internal seats and carpets
• dusting of dashboards
• buffing and polishing mirrors and windows
• removal of litter
• cleaning of door jambs.

What’s more, it’s all done by hand for a superior finish.

And if you didn’t get round to servicing your car before you went on holiday, then we’ve got that covered for you too. For just $129, our fully qualified, highly experienced Motor Trade Association affiliated mechanics can complete a minor car service. This includes a vehicle inspection, service and oil change with up to 5 litres of premium semi-synthetic oil and an electronic battery condition check.

We also offer a major car service at a very affordable $249. As well as the above, a major service also includes the following elements:

• premium oil filter
• clean air filter
• coolant check
• bars bugs
• check brakes, clean, adjust rear brakes
• electronic battery condition check
• tyre rotation and inspection and check pressures
• inspect ignition, plugs, leads and connections
• new wiper blades.

So why not make life easier for yourself? While you’re enjoying your holidays we will not only take care of your car while you’re away, we’ll also service and clean it as well.  If you’d like to take advantage of these fantastic additional services, then get in touch today.

The Christmas holidays are just round the corner and hail the start of the summer break. Now for retailers, hospitality and tourism businesses this is often the busiest time of year, whilst many service businesses seize the opportunity to close down for a few weeks and take advantage of the finer weather to enjoy some rest and relaxation. Whatever the case may be for your business, one thing for certain is that the Inland Revenue only closes for the minimum period over Christmas. And so while you may be busy making plans for Christmas and the summer, don’t forget to get your tax returns into us here at Cleaver Partners on time.

Tax Returns Are Still Due!  

Regardless of the fact that most of the country will be winding down as Christmas approaches, your tax returns still need to be filed and tax payments made on time, although there may be different due dates than those that apply in other months of the year. What’s more, there can also be tight timeframes for responding to notices Inland Revenue issues during this period.

Cleaver Partners Christmas Break

We too are planning to take some time off over Christmas. The office will be closed from 21st December through to 15th January 2018. We will be checking emails periodically during the break, but we won’t be available for contact by phone. There will be a skeleton crew returning to work on 8th January, before we open fully on 15th January.

We are, therefore, requesting that all clients prepare and send through their end of year accounts before the Christmas break. That way it’s ready for us to start work on in the New Year and there’s plenty of time to deal with any queries or issues. What’s more, if you don’t get your tax return filed by 31st March 2018, then you may well lose the time extension that is a benefit of being with an Inland Revenue tax agent.

Annual Client Questionnaires Quick Links

To make it as easy as possible, we have developed Annual Client Questionnaires to assist you in providing all the information we need to prepare and produce your Financial Statements and Taxation Returns, including Income Tax, GST, PAYE and FBT Returns. These questionnaires are available on our website and by clicking here.

In addition, you can check up on the latest Inland Revenue deadlines here. And if you are closing down or are in super busy mode over the Christmas period, make sure that you have arrangements in place to deal with any Inland Revenue correspondence. If it ends up in a pile waiting for you to get less busy or for your return, you may find the time you had to respond is gone or is significantly shortened.

 Enjoy The Break!

Getting your returns into us as soon as possible will minimise the chances of you receiving a nasty surprise from Inland Revenue. It also means that you can relax and enjoy the festive season knowing that all your tax affairs are in hand.

Get in touch with us here at Cleaver Partners for more information.