Vaping: The Electronic Cigarette

It’s a small gadget that has caused a lot of controversies and whereas the health authorities are still trying to work some legislation around it, meanwhile vaping is becoming an accepted alternative to smoking harmful cigarettes. You will see a solitary figure quietly creating a great head of steam at a bus stop, or joining the smokers in the outdoor lounge at your local pub.

There’s a lot of curiosity about the vaping trend, especially with the hundreds of different flavoured vaping ‘juices’ available to add interest to a few moments of quiet reflection. In Australia, each state is working on its own set of rules around the sale of vaporisers.  In New Zealand, the Ministry of Health has promised regulation and legislation in 2018. One universal rule is consistent, it is illegal to sell vaporisers to anyone under 18.

The problem is in the nicotine additive those that are trying to quit smoking want to be included in their vaping sessions. The nicotine is in liquid form and comes in varying strengths. The argument is in the lack of approved evidence around vaping nicotine and its effect on your health.

From those who have used vaping as a smoking cessation device, there is no argument. They say the savings they make in not buying tobacco, not sharing a second-hand smoke and personally smelling a whole lot sweeter has converted them.

A vaping device can look as simple as a fat biro pen, or be as elaborate as a dedicated connoisseur can afford. Prices start around $55.00 and can reach $170 or more, depending on the requirements and enthusiasm of the person vaping.

“Most people use around 30-50 mils of juice a week,” informs a local retailer. “That’s about $14-$20.00 worth, so you see the instant attraction for those choosing to vape instead of buying cigarettes or tobacco.”

The difference in price between vaporisers reflects the individual brands, the quality of the battery and the heating coils inside each gadget.

There are clubs and websites, magazines, vaping paraphernalia and yes even the T-shirt to buy for those who have joined a new clan.

Dual coil atomiser heads, DIY hardware, DIY flavour concentrates, filters and carry cases; the replacement parts, consumer items and fancy carry cases are all part of an incredibly busy new industry.

“Some people frown on vaping out of ignorance,” says our vaping retailer. “They assume the clouds of steam you breathe out are toxic but they’re absolutely not.”  She tells a tale of her and her daughter vaping in the car and having to wind down the windows so they can see out. The amount of steam emitted, she says, is adjustable and contains no tars, arsenic or carbon emissions.

Vaping is not routinely accepted everywhere yet; just as people speaking on cell phones in public were considered show-offs 15 years ago, vaping has yet to become a socially acceptable norm.

“We tell people to be considerate about their vaping, to conform to the smoking protocol and step outside or use the smoking lounge in a bar.”

Users are typically introduced to vaping with the more simple mass-market products available and according to our retailer, 95 per cent of them start vaping to help give up smoking tobacco.

“We’re not allowed to refer to them as smoking cessation devices but we know the success rate from vaping is very high. We see these same people become regular customers and they will often tell us they’ve been able to give up smoking by turning to vaping.”

The argument about adding liquid nicotine to the vaping juice is where we wait for final government approval. Until official legislation is approved, vaping is to be considered a leisure activity, not an answer to giving up smoking.

Raising a Sports Star

Jason was an exceptional child with a soccer ball. He would chase it around the yard for hours, kicking goals between two recycling bins. His game was all the better if there was another team member like his dad or younger brother Ricky to kick the ball to an opposite goal.

Jason was wonderful, Jason was going to be a star. His parents enthusiastically drove him to every school soccer match and his mother became the first aid person for the team. Ricky watched from the sidelines every weekend and didn’t complain as Jason received new boots, new uniforms, and professional soccer coaching lessons. Jason was destined to become a high-earning international soccer star they were sure of it.

Then Jason hit puberty. Suddenly he refused to play soccer, he quit the team, he developed an attitude and he didn’t want a bar of soccer or anything else his parents suggested.

Producing a sporting prodigy may well restore the family honour, perhaps even make the family rich but who’s dream is it really?

As a  parent or mentor, you can help or hamper a child’s chances for sporting success. The best person to help your child succeed may be someone else, perhaps a sporting professional but there are no guarantees.Introduce your son or daughter to professional coaching and they may have just become a commodity, a source of income in an expensive sporting academy.

There are accelerator programmes and sporting academies galore and there can also be a hole in your pocket leaking money at an alarming rate with no promise of a financial return.

Recognising when your child has genuine talent is difficult, so the experts suggest you expose them to as many sports as they are willing to give a go as they grow up. It’s all building on their physical skill and fitness after all.

The experts agree pre-puberty is not the time for assessing talent. Kids grow and develop at different rates and although he or she may be big (or small) for their age, another year of rapid growth could see the whole team catch up or surpass them. The amount of time a parent has spent playing ball with them could enhance their skill for now, but ultimately it may have just given them a temporary edge.

Forcing your child to specialise in a sport too early can be a talent killer.

Surveys have shown the more successful sportspeople played a variety of sports when they were younger. Specialising came later when the opportunity and the right team presented itself. For most children, specialising in one particular sport is best after 16 or 17 years of age, not 12 years as many assume.

Competitive and pushy parents need to understand and accept, there’s no harm in being average at sport as it involves a lifetime of fun and friendships.

Let your child experience the highs and lows of being on a sports team and the lessons that come from competing but pushing a child past their physical (and mental) capabilities is often a passion killer.

 

 

 

Capturing a Child’s Attention.

Getting and holding a child’s attention can be no mean feat, but the wonderful thing is, most children actually love the same things. When you tap into what kids love, educating them can become a fun activity and one they’ll remember.  First up though, listen to your own delivery and make sure everything you have to say is in a warm and enthusiastic voice.

As long as your activity allows them to move and explore you’re half way there.

Young children see the wonderment in everything, it’s all fresh and new and exciting. It’s us grown ups that have become older and take things for granted. If you’re prepared to play the fool, pull faces and run around with children they’ll love you for it and they’ll joyfully copy you. Follow the leader, using music and movement to tell a story…

Everything can become a game and if there are no right or wrong ways to play, but opportunities to explore you will watch some novel approaches to discovery. Most activities can be turned into a game to see just how well they can do something. Make it an individual challenge with a little fun twist. It’s best if they are not competing with others, just with themselves. For example, you could measure a hop and see how many hops it takes to cover a certain distance. The twist is they have to choose and hold a silly face for the whole distance. Making sure it’s a friendly competition with no real losers or there will be tears and even tantrums…

Children learn best of all by doing and doing it repetitively. They love to be involved in what’s going on including having you read a favourite book. If they’re joining in with the noises and actions they will be engaged in the story. They really respond well to trying things for themselves so if you’re potting plants or planting seeds, give them some of their own to try.

So much of children’s play time has been absorbed by computer games and your interaction with them is a chance to take them out of the virtual world and into real life experiences. They especially love to taste, touch and smell things. If it’s possible to introduce them to live animals, real bush, live creepy crawlies you will get so much more enthrallment than from reading a book about it or seeing a video clip. Edible gardens, milking a cow, cracking nut shells; it’s all part of human experience. Crafts and science experiments, growing things and role-playing with dress-ups, it’s all part of the engagement we seek.

Do it all in vibrant colour, and you will delight them even more as kids love bright colours and are naturally drawn to them.

Children love a well-told story, and the best teachers are good story tellers. Neuro-marketing research has proved our brains remember stories better than anything else, as you are working their imaginations. If the story is telling a valuable life lesson or even explaining something about science or history, storytelling is the most entertaining and memorable way to deliver it.

Why Financial Education Is Your Best Investment

It is scary to think that anyone can begin a business without a single scrap of financial knowledge. That they can casually gamble their hard earned money without a true understanding of what they are doing.

Is that you, do you think that a P and L Report is for Pies and Lollies?

Maybe for you, cashflow signifies how quickly the money flows out of your account?

If the thought of a budget and a bank statement reconciliation baffle you, then it is time to get yourself educated!

Here is why…

Why Financial Education Is Vital For Your Business

A small amount of effort now can save you so much in the long run. How much is a life of financial security worth for you? Hundreds… thousands… millions? Could you bare to risk it all by not knowing how to manage your own money?

Thankfully with a basic financial understanding, you won’t have to risk a dollar of your money on poor cash or investment decisions. And here is how that education can really help you.

1: Dangerous Investment Advice

The investment field is a mish mash of conflicting advice. It is difficult to know whether to trust the expert who recommends shares, or the one that recommends property. If the experts can’t even agree, how are you supposed to know where to put your money? By getting educated, that’s how!

With an education, you can make weighty decisions about whether taking on certain debt will benefit you in the long-run, or when it makes the most sense to pay off debt.

2: Everyone Is Different

The best advice in the world is not going to help if it isn’t relevant to your circumstances. There are so many different ways to generate income, you just need to find the one that is most suitable for your individual situation.

Financial education helps you to learn about yourself as well as the various cash generating strategies. Knowing yourself helps you to select the right strategy that you can make work and earn from.

3: Accepting Responsibility

Do you want to go through your life sitting in the passenger seat? Without financial knowledge, you are taking yourself out of the driver’s seat and leaving your money responsibilities in someone else’s hands.

The only way to consistently make good decisions with your money is to know what works, what doesn’t work, any why that is. The only way to know those things is to learn.

4: More Money Smarts Makes More Money

Are you qualified to make a million dollar decision on $100 of knowledge? That’s a scary thought isn’t it?

You are not able to know how best to invest your money without an understanding of what you are doing with it. So that means continual education.

You might start out dabbling in the hundreds, but if you ever want to dabble in the millions, you better get some serious money smarts under your belt!

5: Intelligence Is The One Asset You Can’t Lose

Financial Education is a one time investment that you have for life. Money can be stolen, misplaced, or poorly invested; but intelligence cannot be taken from you. Once you learn something, you can’t un-learn it. And you can reap the benefits of knowledge again and again.

6: Freedom and Independence

If you aren’t able to make decisions by yourself, then you do not have true financial independence. If you are relying on someone else’s knowledge and experience to create a viable income then that is risky. Because, if something happens to your relationship with that person, then you lose your ability to generate income.

It is far safer to educate yourself so that you know you always have the freedom to generate your own income. You can seek advice from specialist professionals if you are unsure, but you will be able to quantify that advice with your own opinion if you have the understanding.

You can learn to be successful with money. But just remember that Rome wasn’t built in a day. The sooner you begin to build your financial knowledge, the sooner you start on your path to success and freedom.

How Much Water Is Too Much Water?

Drink water, drink water, drink water. We have that command drilled into us from every direction. That we need to drink plenty of water to stay healthy, to help us sleep, for better skin, to lose weight and of course, to stay hydrated.

But how much water should you truly drink? Is it as simple as measuring out the same amount per person? Then one last very important question… can you drink too much water?

In short, yes. You can drink too much water for your body to handle. In very extreme cases you can actually drink so much water that it can kill you.

So, How Much Is Too Much?

Don’t panic, you need to drink a seriously large amount of water for it to be so much that you die. But it can happen.

It occurs when the minerals in your blood become diluted from your kidneys not being able to remove excess water. Because of this, your sodium levels become dangerously low, causing a condition called hyponatremia. In extreme cases, hyponatremia can lead to death.

How Much Water Should I Really Drink?

The human body is made up of more than 50% water. Throughout the day, you constantly lose fluids through sweat and urine. You need to replace those fluids back into your body to keep it running at optimum efficiency.

But how much should you be putting back in? The answer varies from person to person depending on your size and the amount of physical activity you do.

Research indicates that the average human needs to drink between 2.7 (for females) and 3.7 (for males) litres per day. Yep, that does sound like quite a lot! The good news is that you don’t have to throw back 15 glasses of water at breakfast time. That amount is the total amount of liquid that your body needs, so it comes from all beverages and foods consumed in a day.

There is no exact science to how much water your individual body needs. But if you are feeling thirsty, or your urine is a deep yellow colour, then you need to drink more fluids.

How Can I Make Up My Daily Intake?

Of course clean, fresh, natural calorie-free water is the best option when choosing a beverage. But sometimes you are just dying for a coffee or a glass of fruit juice. While you should drink those beverages in moderation, they can make up some of your daily intake because they do in fact contain water.

Foods like lettuce, watermelon, broccoli, milk, yoghurt, carrot and apple are all high in water content. It is thought that you get around 20% of your daily water intake from food. So keep that in mind when you are keeping tabs on your water intake.

When Do I Need More Or Less?

Clearly a personal trainer is going to need to drink more water in a day than a desk-bound office worker, purely for the fact that they are more active.

Size and the level of physical activity definitely come into play when you are predicting your water allocation. Also if you are suffering from a medical condition or are suddenly unwell with vomiting, diarrhea, or similar symptoms – you are going to need to up the fluid intake.

Also, do not underestimate the temperature. A hot day can definitely increase your need for more fluids as you will be sweating more.

How To Know If You Are Drinking Too Much… Water

Don’t get obsessive about the amount of water that you need to drink in a day. It is not recommended to force down 10 glasses when you first wake up to get a jump start on your intake. Instead, spread it across the day and remember that you are getting fluids from other sources as well.

The best way to regulate your water intake is to drink when you are thirsty. Also, if you are prone to get caught up in an activity, have a glass of water or a water bottle nearby to keep you topped up.

If you begin to feel pain or discomfort when you are drinking water, then stop. If you are replacing meals with water, then stop. Only you can decide the right amount of water for your body. Take note of the signs your body gives you for when to speed up or slow down your water intake.

As always, if you have any concerns then consult a medical professional.

 

Why Business Owners Need A Relationship Selling Strategy

So tell me, when you contact a business looking for help, do you like it when you get a canned automatic reply? Sometimes technology goes too far and you feel like you are dealing with robots. Despite the fact that you can tweet, snap, insta and message your customers, you also need to take the time to build a proper relationship with them. No selling strategy is complete without a relationship based aspect.

Why Digital?

Don’t get me wrong, it is incredibly important to maintain a digital presence. Without this, you will not be able to compete on the same stage as your competitors. What I am really saying is that digital marketing needs to be a component of your overall strategy, not your whole strategy.

Digital marketing is one of the most effective ways to communicate with your potential and existing customer base. You can get your business front of the right people at the right time for a relatively low cost.

But just because digital is the go to medium, don’t lose sight of the need for human interaction.

What is a relationship selling strategy?

When I say relationship, I don’t mean dating your customers! But it is a little bit like courting them, taking the time to have real human interactions and connecting with them to take the relationship further.

Getting in front of your customers on a face to face basis will start that relationship building process. Show your customers that you care about them and respect them by meeting them in person. Meet them at their office, take them out for coffee or lunch, and take the time to discuss their business goals and needs.

 

Why a relationship selling strategy?

There are some really compelling reasons to get off that computer and in front of your customers. They are…

Build Trust

Emails can so easily be deleted, phone calls can be screened, and don’t even get me started on social media messaging! These cursory communication methods can only do so much when trying to build a relationship with your customers.

Taking the time to meet in person gives them a face and a person to associate with your business. They can see who you are and what your business stands for. You will also show them that you respect them because you have made the effort to meet. This presents a really positive image for your brand and establishes a relationship of trust with your customer.

Increased Sales

Because you have taken the time to discuss their individual business needs in person, you will have a greater understanding of their pain points. Knowing this will allow your business to be the solution to their problem, encouraging the customer to buy from you.

A happy customer is also a customer who will part with their cash. So if appropriate, you might be able to upsell them into other products or services. Happiness builds loyalty, so they will potentially become repeat customers too.

Build Raving Fans

Word of mouth referrals are absolute gold for your business and they are far easier to generate in person than online. If you can turn your customers into raving fans then you will effectively be recruiting your best salespeople. The word of a happy customer can speak in louder volumes than anything you can say directly to a new prospect.

 

Now I am not saying that you should rely on a relationship selling techniques for your whole sales strategy. But combined with a digital strategy, this tactic can be a powerful one to grow your business.

 

Lessons B2B Marketers Can Learn From B2C Companies

There’s plenty B2B marketers can learn from their often more dynamic and exciting B2C counterparts, despite the differing needs and expectations of the target markets.  In fact, B2B companies can apply many of the techniques that are part and parcel of the B2C marketing approach to great effect in increasing sales and conversions in their own space. And so in this article we look at some of the lessons B2B companies can learn from their B2C counterparts.

  1. Be more emotional

Traditionally, B2B marketers have shied away from using emotion in their marketing messages in the belief that business customers are more pragmatic and interested in detail rather than a purely emotional response. That may well be true to some extent, but it fails to take account of the fact that we’re all human. Even your business customer, far from being a faceless business, is in fact made up of people. And even business decisions start from the heart. And so whether you are in the B2B or B2C space, there’s room for some emotion in your brand as its emotion that drives connections and makes you stand out from the rest.

  1. Showcase your personality

Every business has its own unique culture and personality. And when it comes to B2B marketing, the most successful brands are those that bring their personality into play. You see, having a personality actually helps to humanise your brand. And just as B2C consumers prefer to deal with real people in real situations, so your B2B customers want to interact and connect with a brand that has a personality rather than a bland, corporate image.

  1. Be prepared to take risks

B2B marketing doesn’t have to be dull and boring. Take a leaf out of the example of B2C marketers and take a risk. Inject some humour into your marketing for example. Throw out the rule book for once and see what happens. In truth, playing it safe and being bland all the time isn’t going to make you memorable. And in the highly competitive B2B marketplace, being memorable is an important attribute just as it is in the B2C space. So get those creative juices going and see where it takes you.

  1. Keep it personal

B2C marketers latched on to this idea ages ago and it’s starting to gain traction in the B2B space too. Personalising the customer experience is just as important for your business customers as it is for individual customers. They also want to feel as though they are special and valued.  Make sure you examine all your customer touchpoints – from email marketing and social media through to webinars, in-store events and CRM – and try to personalise the customer journey. And simply adding in a first name, won’t cut it! A concerted and co-ordinated approach is what’s needed.

It’s easy to get stuck in a rut when it comes to marketing to B2B customers. In fact, most B2B marketers fall back on tried and tested methods. However, the example of B2C companies has much to offer the B2B space, so give some of these ideas a try and discover the potential for yourself.

 

 

B2C And B2B Marketing: What Are The Main Differences?

While there are many similarities between marketing to a consumer and marketing to another business, there are also many differences. And when it comes to creating a marketing campaign, it’s important to be mindful of your end audience and make sure you tailor your messages accordingly. So what are the key differences between B2B and B2C marketing? In this article we share the five main differences that you need to be aware of.

  1. Mind your language!

It’s fine to use industry jargon and acronyms when talking to your B2B customers. But when it comes to ordinary consumers, it’s best to use plain, everyday language that everyone can easily understand and relate to.

  1. Be clear about needs.

The B2B customer is likely to be driven by the need for efficiency, productivity and expertise. In comparison, B2C customers are driven more by emotional needs such as hunger, status, desire or cost. And so it pays to make sure that your marketing messages are directly relatable to the differing needs and drivers of the two markets.

  1. B2B marketing needs to be detailed.

Marketing directed at businesses needs to have the detail in it. This audience will be interested in exactly what your product or service does and the pain points that it will address. B2B customers need to be convinced of your expertise and it takes time and detail to convey a real sense of your authority.

Your B2C customers, on the other hand, are more interested in short and snappy, bite-sized pieces of information. And if you can make your messages useful and humorous and therefore shareable, then even better.

  1. The B2B buying cycle is longer.

When it comes to making the decision to go ahead with a purchase, B2B customers will be much slower than their B2C counterparts. That’s because approval typically needs to be sought from a number of internal stakeholders, including procurement, accounting and senior management. As a result the buying cycle often requires you to spend time nurturing, persuading and developing the relationship.

An individual B2C customer has an entirely different modus operandi. They make their own speedy choices in response to satisfying an immediate need.

  1. A contract for a B2B purchase will usually be long term.

Often a B2B purchase will involve a contract or long-term commitment of months or even years. This makes it a significant decision for that business customer. By contrast, the buying cycle of a B2C customer is usually much shorter and could be as little as just a few minutes depending on the product or service.

The bottom line is that although your B2B and B2C marketing is likely to have much in common, there are some important differences as well. If you want your marketing to be as successful as possible, make sure you understand these differences and tailor your marketing messages to the relevant audience.

Brand Marketing: It’s Time To Get Real

When it comes to marketing, it’s a tough world out there. There are so many brands competing for the attention of consumers on multiple platforms that it’s very hard to get your voice heard. And the rise of social media as a marketing tool has added a significant new dimension. With so much content on social media being user-generated, it’s time for brands to rethink their approach to marketing. It’s time for brands to stop preaching to consumers and instead develop genuine two-way conversations. In short, it’s time for brands to get real.

It’s all about building trust. According to research from Nielsen up to 92 percent of consumers globally say they trust personal recommendations from family and friends above all other forms of advertising. Now that’s a very powerful medium. So how can companies go about building trust, developing connections and nurturing advocates for their brand? Well, here are three ways in which brands can keep their brand marketing real.

Make it fun

If you want your customers to like, share or retweet your content then make it fun and you stand a good chance. Your customers are humans after all and content that resonates with them is engaging, relevant and fun. Just look at your own Facebook feed and you’ll see that most of what people share that isn’t personal stuff, is interesting, perhaps quirky and at the very least adds value. So rather than going on about your latest product or value proposition, keep it real for your audience by making your messages fun and engaging. That way your posts will receive more likes and shares and, therefore, will have a much wider reach.

Play on consumers’ emotions

Nowadays marketing is all about making real emotional connections with customers. And these emotional and impactful connections are what leads to genuine brand loyalty. Your clients want to know that they’re dealing with real people and not just some faceless corporation. They want to feel excited, hopeful, sad, elated by your brand – in fact, any emotion other than boredom or complete indifference. If you can get these emotional connections right then you’ll be setting yourself apart from the competition and will secure that all-important top-of-mind awareness with your target market.

Involve your customers

It’s customers that will ultimately make a brand successful and so any branding exercise really ought to involve your customers if you want to get it right. We’ve already seen how important word-of-mouth referrals and personal recommendations are and the power of sharing on social media. The truth is nothing has more impact on consumers than the authentic voices of customers who love your brand. So be sure to find ways to let those voices be heard, and the louder the better. Whether it’s regular consumer focus group, competitions and contests, or a blog on your website for consumers to interact and engage in conversations with you and each other, make sure you have plenty of ways to involve your customers.

And so the key takeaway message here is to keep your brand marketing real: involve your customers, make emotional connections and above all keep it fun and relevant.

 

Why It’s Important For Businesses To Nurture Creativity

Getting the most out of staff members and increasing productivity is, of course, a goal of every business. But have you considered the important contribution creativity has to make in this context? You see, giving your staff members opportunities to be creative, grow and develop will have a knock-on effect in terms of organisational growth and development. So let’s examine how being creative can help your business.

The importance of creativity

The essence of creativity is growth and autonomy. And so for individuals having opportunities to grow, develop and exercise some control and autonomy in the work environment are vital to nurturing creativity. And it’s a well-proven fact that companies that invest in the personal growth of their employees have much higher rates of staff retention and productivity, plus an overall growth of the business.

What’s more, creativity is an essential component of innovation. Creativity leads to the development of new products and systems. It’s creativity that contributes to winning new tenders and business. Often it’s creativity that’s behind increased market share, and it also helps companies to overcome challenges. The truth is creativity and innovation go hand in hand.

So how can you foster creativity in your business?

Well, like most things it needs to be supported from the top down. The leaders of the organisation have to lead by example and nurture and support creativity if it is to permeate throughout the ranks.

Companies should be deploying a range of strategies that encourage employees to grow and reach their creative potential. In this way, the creativity and innovation of the organisation itself will be nurtured and sustained.

What strategies can you deploy to sustain creativity?

It doesn’t have to be expensive seminars and courses or an office yoga session! The main thing is to give staff members a number of opportunities to grow and develop as well as some control and autonomy in making work-related decisions. And it also involves senior management listening to staff.

Here are some ideas that you can use to encourage creativity in your organisation:

  • Staff suggestion schemes – give a monetary reward to the employee with the most innovative suggestion as chosen by their peers.
  • Use company blogs for staff to share insights, discuss ideas and brainstorm work issues. Make sure you feedback on the outcomes of those discussions.
  • Get outside – there’s plenty of research that shows fresh air helps you to clear your mind and think better. And so rather than having a meeting in the stuffy office, why not hold team meetings outside if the weather is nice?
  • Develop mentoring and work shadowing opportunities alongside more formal learning and development opportunities.
  • Encourage staff to be physically active. Exercise and physical activity have also been shown to have a positive impact on getting the creative juices flowing. And so whether it’s offering subsidised gym membership or simply facilitating a lunchtime walking or running group, helping staff to get active is important.
  • Delegating work tasks and empowering staff to make more decisions is another option to increase creativity and innovation in the workplace.

Whatever strategies you end up deploying, make sure that you’re doing all you can to encourage your employees’ creative abilities and watch your business grow as a result.